Best Practices in Change Management

Change is inevitable in any organization aiming for growth, sustainability, and success in today’s fast-paced business environment. When mismanaged, change can lead to uncertainty, resistance, and organizational disruption. That’s where change management best practices come into play.

Focusing on best practices in change management allows organizations to:

  • Minimize disruption: Well-managed change reduces disruptions to services, customers, and staff. It helps maintain productivity levels and customer satisfaction during the transition period.
  • Increase success rate: We can’t guarantee that change implementation will always be successful. Best practices can increase the probability of success by providing a proven roadmap for managing the change process.
  • Improve employee engagement and morale: Change can be stressful for everyone. Clear communication, training, and support are all helpful in maintaining morale and engagement.
  • Verify that change aligns with broader organizational goals: Change should support organizational goals. Best practices ensure adjustments are strategically planned and carried out in line with these objectives.
  • Manage risks: Change carries risk. Effective change management helps with the early identification of possible hazards and the development of mitigation plans.

Emphasizing the best practices for change management can result in more efficient and effective changes, reduced disruption, and better acceptance within the company. 

Now, on to the best practices…

Define Clear Goals

Clear goals lead to a unified understanding of the change while minimizing confusion and resistance. Clear goals also help in evaluating the success of the change.

  • Identify the objectives for the change.
  • Develop measurable success criteria.
  • Communicate these goals to all relevant parties.

Develop a Comprehensive Change Management Plan

A thorough strategy reduces oversights, guarantees smooth execution, and acts as a roadmap to guide the organization.

  • Determine what will change and what will remain the same.
  • Create a step-by-step plan for each change.
  • Design contingency plans for potential obstacles.

Develop a Clear Communication Plan

Effective communication fosters understanding, reduces anxiety and resistance, and promotes transparency and trust.

  • Identify key stakeholders.
  • Develop a communication strategy catering to each group.
  • Implement and regularly update the plan.

Involve Stakeholders

Active involvement increases ownership, reduces resistance, and ensures that diverse perspectives are considered.

  • Identify all key stakeholders.
  • Involve them in decision-making processes.
  • Consider their feedback in planning and execution.

Build a Coalition of Support

A powerful coalition can persuade others, win support, and guarantee that the change is ingrained in the organization.

  • Identify key influencers within the organization.
  • Engage these individuals to build support for the change.
  • Equip them with the necessary tools and information to advocate for the change.

Provide Adequate Training and Support

Training ensures employees have the skills, knowledge, and abilities to adjust to the change, reducing frustration and productivity losses.

  • Identify the skills and knowledge that people will need to navigate the change.
  • Develop and implement training programs.
  • Provide ongoing support and resources to reinforce new behaviors.

Manage Resistance

Proactively managing resistance can prevent delays, maintain morale, and foster a positive change experience.

  • Anticipate where resistance might occur.
  • Understand the reasons behind the resistance.
  • Develop strategies to address resistance.

Monitor and Adapt the Change Process

Regular monitoring enables in-the-moment adjustments, confirms the change is on track, and identifies areas for success and development.

  • Develop metrics to measure the success of the change.
  • Regularly review these metrics.
  • Adjust the change management plan based on these reviews.

Ensure Change Sustainability

Sustainable change means that the new behavior becomes ingrained in the culture, producing long-lasting advantages and avoiding a return to previous behavior.

  • Incorporate the changes into the organization’s culture and processes.
  • Continue to support and train employees after the change takes effect.
  • Review and refresh the change regularly to ensure it’s still relevant and effective.


While these best practices provide a structured approach to managing change effectively and realizing the intended benefits, it’s important to remember that every situation is unique, and these practices may need adaptation for each environment.

At Thurman Co., we embrace the PMI certification principles. Core processes such as Change Management are part of the foundational framework driving how we operate and interact with clients, suppliers, and partners.

We help businesses manage projects to significantly impact their success and growth. When you’re ready to put your project in the hands of a trusted professional organization, contact us to learn more about working together.

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